Kickstart Companies – Website Redesign Questionnaire

Instructions: Fill out every field that applies. The more detail you provide, the faster we can deliver a site that looks, ranks, and converts like Bizee.com.

1. Contact & Company Info

Name Company Email Phone Current Website URL

2. Project Goals

Primary goal of the redesign (select one)

Increase lead generation / sign-ups Strengthen brand perception Dominate SEO for "LLC formation" keywords Improve checkout conversion rate Other

If "Other", please describe

3. Target Audience

Primary customer persona (e.g., "first-time entrepreneur, 25-40, US")
Geographic focus

Nationwide (US) Specific states (list below)

If state-specific, list states (comma-separated)

4. Content & Features

Which Kickstart services must stay on the new site? (check all)

LLC Formation Packages Corporation Formation Nonprofit Formation Tax Strategy / Bookkeeping Annual Compliance Business Funding E-commerce Setup Other

Any **new** features you want (e.g., client dashboard, state-fee calculator, live chat)?
Do you have final copy, images, or testimonials ready?

Yes – will upload Partial – need help No – create from scratch

5. Branding Assets

Logo files (SVG/PNG) – provide URLs or attach later
Brand fonts (Google Fonts OK)

6. Color Palette (pick ONE)

Bizee Classic (Navy + Sky)

Fresh Green (Trust + Growth)

Modern Coral (Energetic)

Slate Professional (Corporate)

Custom

Custom – list hex codes below

If Custom, enter hex codes (comma-separated, min 4 colors)

7. Technical Preferences

Preferred platform

WordPress (plugins for SEO, forms) Webflow (visual, fast hosting) Static HTML/JS (11ty, Gatsby) Other

If Other, specify
Existing hosting / domain registrar
Do you need us to handle DNS / SSL?

Yes No – we'll provide access

8. SEO & Analytics

Top 5 target keywords (exact phrases you want to rank for)
Google Analytics 4 / Search Console already set up?

Yes – share property ID No – create new

GA4 Property ID (if yes)

9. Third-Party Integrations

List any required tools (CRM, email, payment, chat, etc.)

10. Timeline & Budget

Desired launch date
Budget range (USD)

Under $10,000 $10,000 – $20,000 $20,000 – $35,000 $35,000+ TBD – need quote

11. Anything Else?

Additional comments, must-haves, or deal-breakers

Key differentiator is white-glove consultation service vs DIY platforms. Must support partner/affiliate program with dedicated portal and tracking. Platform needs to scale to handle 1,000 users in first month with 99.9% uptime target. Mobile-first design essential. Must maintain <3 second page load times. Require A/B testing capabilities for conversion optimization. Need clear boundaries on legal/tax advice with appropriate disclaimers. Focus on building trust and expertise positioning against competitors like LegalZoom, Rocket Lawyer, and ZenBusiness.

Vision: "Help entrepreneurs become scalable by doing it right from the get-go"

Critical KPIs to track:
- 5% visitor-to-lead conversion rate
- 20% lead-to-customer conversion rate
- 30% of revenue from partner referrals
- 85% customer satisfaction score

Must include progressive disclosure in forms to reduce abandonment. Need strong security implementation with data encryption and PCI compliance. Tagline: "Kickstart Your Business, Simplify Success"